Brand Refresh & Website Relaunch
Role and Company: Digital Marketing Specialist II, Modea
Business Context
Following a period of organizational restructuring, Modea’s existing brand and website no longer reflected the company’s maturity, capabilities, or strategic direction. Leadership identified the need for a refreshed brand and digital presence that could clearly communicate value to healthcare decision-makers and provide a scalable foundation for future growth.
The brand refresh and website relaunch took place in October 2025.
My Role
As Digital Marketing Specialist II, I led the digital implementation of Modea’s brand refresh across the website. My responsibility was to translate the updated brand and positioning into a clear, cohesive digital experience while ensuring continuity during a complex transition.
I partnered closely with Design, Development, and Analytics to manage the rollout, mitigate risk, and maintain momentum throughout the process.
Scope of Ownership
Website structure, navigation, and page-level execution
Content alignment with refreshed positioning and messaging
Coordination across design and development teams during implementation
Oversight of launch readiness and post-launch stabilization
Partnership with Analytics to manage tracking disruptions during transition
Approach
Translated new brand positioning into clear digital principles and content direction
Updated site architecture to support clarity, scalability, and usability
Ensured consistency across service pages and core marketing content
Proactively addressed analytics and tracking challenges during the site transition
Maintained delivery timelines and internal alignment during organizational change
Outcomes
Successfully launched the refreshed website on schedule
Clearer articulation of Modea’s value proposition and areas of expertise
Digital foundation positioned to support 2026 growth initiatives
Stable analytics environment following the transition
Key Takeaway
This project required balancing execution, coordination, and risk management during a period of change. The result was a cohesive digital relaunch that aligned Modea’s brand, messaging, and website structure with its strategic direction, while setting the stage for continued growth.
