Integrated Field & Conference Program (HCIC & HMPS)

Role and Company: Marketing Coordinator, Modea

Business Context

Major industry conferences such as HCIC and HMPS are critical moments for visibility, relationship building, and sales engagement in healthcare marketing. To maximize impact, conferences needed to be supported by pre-event engagement, strong on-site execution, and high-touch client experiences that extended conversations beyond the conference floor.

This work supported a broader field marketing effort designed to connect digital engagement, conference presence, and private client events into a cohesive program.

My Role

I managed execution across digital enablement, conference preparation, and private client events, working closely with sales and senior leadership to ensure field marketing initiatives were well-planned, aligned, and executed to a high standard.

Scope of Ownership

As Marketing Coordinator, I owned day-to-day planning and execution for multiple components of the conference-led field marketing program, including:

• Managing pre-event webinar execution and supporting promotional efforts

• Managing conference preparation, logistics, timelines, and deliverables

• Managing senior leadership speaking session logistics and supporting materials

• Managing branded giveaways, merch, and supporting conference assets

• Managing planning and execution of private client and prospect dinners

• Creating and maintaining initiative and event calendars to track timelines, dependencies, and execution

Approach

Rather than treating webinars, conferences, and client events as separate activities, I managed a sequenced approach that connected each element into a single field marketing effort.

This included:

• Aligning pre-event webinar topics and messaging with conference themes and sales priorities

• Managing conference execution to ensure consistency across sessions, materials, and on-site presence

• Designing private client events to create intentional, high-touch environments for relationship building

Outcomes

Supported a coordinated, conference-led field marketing program spanning digital engagement, on-site execution, and private client events

• Enabled meaningful client and prospect conversations through well-managed, high-touch dinners alongside major industry conferences

• Established repeatable processes and initiative calendars to support future conference and event execution

• Strengthened alignment between marketing and sales through structured planning and execution

Why It Mattered

By managing conferences, webinars, and private client events as part of a single, connected program, this work helped ensure conferences functioned as intentional engagement opportunities rather than standalone moments.

The approach:

• Extended engagement beyond the conference floor

• Created space for deeper, relationship-driven conversations

• Reinforced marketing’s role in enabling sales through strong ownership of event execution