After earning my master’s in Strategic Fashion Marketing from the London College of Fashion, I set out to understand what makes a brand both desirable and meaningful. My career has since taken me across B2B and B2C sectors with companies including Modea, Meriwether Rainwear, Adore Luxury Resale, BeamIn, and David Koma.

From these experiences, I have led digital marketing initiatives across SEO, content, email, social, and paid campaigns. I have also refined messaging and strengthened brand cohesion, drawing on experience in industries as different as healthcare consulting and luxury fashion. This mix of digital expertise and brand perspective allows me to design strategies that are both performance-focused and true to the identity of the brand.