Driving 63% Traffic Growth with an Integrated Inbound Strategy

Role and Company: Digital Marketing Specialist II, Modea

Business Context

Modea operates in a competitive healthcare digital consultancy market where long-term inbound visibility and qualified engagement are essential to growth. In 2023, inbound performance was fragmented across channels, and there was no unified strategy to connect content, SEO, email, and social efforts into a cohesive system.

The business needed a structured inbound approach to drive sustained traffic growth and improved conversion performance over time.

My Role

As Marketing Coordinator and later Digital Marketing Specialist II, I owned the development and execution of Modea’s inbound digital strategy. I was responsible for aligning website content, SEO, email marketing, and social distribution into a unified performance engine, working closely with Analytics to measure and iterate on outcomes throughout execution.

Scope of Ownership

• Inbound strategy and roadmap across website, content, email, and social channels

• SEO-driven content planning and optimization

• Blog strategy and editorial execution

• Email distribution and nurture to support content engagement

• Performance tracking and reporting in partnership with Analytics

Approach

1. Shifted inbound marketing from ad hoc publishing to a structured, SEO-led strategy aligned with Modea’s core expertise

2. Rebuilt blog planning around high-intent healthcare search themes to improve relevance and reach

3. Integrated email distribution and LinkedIn participation to extend content visibility

4. Used performance data to refine topic selection, cadence, and prioritization over time

Outcomes

As the inbound strategy matured, Modea achieved meaningful improvements in both website visibility and engagement quality:

• 63% increase in website traffic over 11 months

• 11% improvement in website conversion rate within 6 months

• Strengthened engagement across content, email, and social channels

• Established a scalable inbound framework that continues to inform editorial and distribution decisions

Why It Mattered

This work transformed Modea’s inbound marketing from a set of disconnected efforts into a coordinated growth engine. By aligning strategy, execution, and measurement, I helped build a foundation that drove sustained growth in visibility and engagement and positioned the organization to scale its digital presence..