Case study — 01 / 03

Digital growth & website optimization

Shifting from isolated tactics to an integrated digital growth strategy across SEO, UX, content, and conversion optimization — with measurable results across traffic, engagement, and conversions.

Company

Modea

Industry

Healthcare, digital consultancy

63%

Increase in website traffic

Within 11 months

11%

Lift in conversion performance

Within 6 months

Cross-channel

Integrated across SEO, UX, content, paid, email, and CRM

Context

Modea is a healthcare digital consultancy helping organizations improve digital experiences, accessibility, and engagement. As marketing initiatives evolved, there was an opportunity to improve how digital channels worked together — shifting from isolated tactics to a more integrated and measurable growth strategy across content, SEO, UX, and campaigns.

Approach

Rather than treating SEO, content, UX, and campaigns as separate workstreams, the strategy focused on improving how these systems worked together to drive compounding results.

01

Content & SEO strategy

Optimized existing site content, structure, and internal linking. Aligned content development with audience interests and search intent.

02

Digital experience & UX

Improved user flow, navigation, and content hierarchy across key pages to reduce friction and strengthen engagement.

03

Measurement & optimization

Used GA4 and engagement reporting to identify opportunities and translate performance data into ongoing strategic recommendations.

04

Cross-functional alignment

Partnered across sales, CRM, analytics, and development to connect marketing to pipeline and business development goals.

Insight: How Digital Product Strategy Breaks Down Healthcare Silos

Content supporting Modea's Digital Product Strategy capability, developed as part of an integrated SEO and thought leadership initiative.

Outcomes

A more integrated approach across content, SEO, UX, analytics, and digital experience drove compounding improvements across traffic, engagement, and conversion performance.

—63% increase in website traffic within 11 months
—57% increase in sessions year over year
—43% increase in user engagement year over year
—11% lift in conversion performance within 6 months

My contribution

—Managed integrated digital growth initiatives across web, content, SEO, analytics, and campaign support
—Supported UX and user journey optimization efforts across key website pages
—Contributed to content strategy and organic search visibility improvements
—Used performance insights to guide optimization recommendations and strategic decisions
—Collaborated cross-functionally across marketing, web, analytics, and business teams