Driving 63% Traffic Growth with an Integrated Inbound Strategy
Role: Digital Marketing Specialist II, Modea
Objective: Strengthen Modea’s thought leadership and grow organic traffic through SEO-driven content.
Outcome: Increased visibility for Modea’s expertise in healthcare apps and improved organic reach.
The Challenge
Modea wanted to increase its visibility in the healthcare space and attract qualified leads through organic search. The challenge was to create content that would both highlight Modea’s unique perspective and rank competitively against larger firms.
My Approach
I developed an integrated inbound strategy that connected SEO, content, email, and social to grow reach and improve lead quality:
SEO & Content: Full audit, rebuilt blog calendar around high-intent keywords and evergreen topics.
Email Marketing: Monthly newsletters and nurture campaigns, with segmented UTM tagging to track attribution.
Social Media: Managed organic campaigns on LinkedIn and X (formerly Twitter) to extend reach and drive traffic.
Campaign Reporting: Used GA4, Heap, and Looker Studio to track performance, sharing insights with Sales to refine reporting on form fills and CTAs.
Results
63% traffic growth over 11 months.
11% improvement in website conversion rate.
Regular reporting delivered to leadership to shape ongoing content strategy.
Featured Work
Looker Studio Performance Snapshot
Within the first 6 months, users grew 35% and sessions improved 32%. This early growth was the first phase of an SEO and content strategy that ultimately drove a 63% increase in traffic over 11 months.
“What Sets Sitecore Apart in the DXP and Headless CMS Landscape” Blog Post
SEO-driven content targeting high-intent keywords like “headless CMS” and “DXP,” published to strengthen Modea’s thought leadership and contribute to 63% traffic growth in 11 months.
(Blog is linked in title.)