Building Brand Connection Across Fashion & Retail

• Role: Marketing + Brand Specialist (various positions across B2B and B2C fashion)

• Objective: Strengthen brand presence and improve customer engagement across fashion and retail settings.

• Outcome: Improved customer experience online and in-store, increased sales performance, and stronger brand alignment in wholesale operations.

The Challenge

Fashion and retail brands operate in highly competitive markets where customer experience and brand cohesion are critical. The challenge was to improve visibility, refine customer journeys, and strengthen brand connection across digital and in-store channels.

My Approach

I contributed to multiple fashion and retail brands, tailoring strategies to their unique challenges:

• Meriwether Rainwear: Improved website design to better communicate brand value and reduce bounce rate. Created newsletters to build customer relationships and guided strategies to introduce the brand to wholesale.

• Adore Luxury Resale: Styled and merchandised items for social campaigns that grew in-store traffic and sales. Supported operations, consignor relationships, and content creation to elevate the customer experience.

• David Koma: Conducted market research to identify retailers aligned with brand values. Managed wholesale orders and logistics while supporting client communications to ensure brand consistency.

Results

• Lowered website bounce rate by improving online customer experience (Meriwether).

• Increased weekly sales by 40% through styling and social campaigns (Adore).

• Strengthened wholesale operations and improved brand alignment with retailers (David Koma).

Featured Work